Evolving Toward Simplicity
The companies that make it through this are going to have an incredible future.” Paul Nahi, CEO, Enphase
All Articles
Chasing That Shiny Object
The current pace of technology is exciting, but keeping up can be overwhelming. David Dunlap shares his thoughts on new products and how to evaluate what role they might play in your business.
What We Talk About When We Talk About Batteries
Storage is hot. David Dunlap gives an overview of the current state of storage and shares tips on how to talk to your customers about their storage options.
How Do I Manage Complexity?
Boaz breaks down a three-part answer to the question, “what is causing increased complexity in the solar industry?” 1) customer acquisition and finance 2) technological complexity 3) interfacing with existing infrastructure (grid and utilities).
Beyond Product and Price
How Differentiating through Customer Experience Creates Long-Term Success
Narrow Your Vision
Targeted, empathetic mini-vision statements support strategic efforts
Do you know what your customers need, really?
Sales reps take a Customer Experience (CX) approach to support their customers.
Entrepreneurship is in our DNA, Part I
The first in our series on entrepreneurship, Tom chats with Paul Benson, founder of Focused Energy, now BayWa r.e. Solar Systems.
The Burden of Being Great at Everything
2016 has been a tumultuous year so far. Nothing we didn’t expect.
