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“How does the relationship to quality change at different scales in the development of a business?” asks Boaz Soifer in his opening remarks. “And what are the decisions and choices—in terms of strategy and organizational design—that business leaders make as they’re [transitioning] from a one-person entrepreneur company to a 200-person solar residential company?”

 Boaz Soifer, CEO, BayWa r.e. Solar Systems Boaz Soifer moderates this BayWa r.e. sponsored panel, Connecting business strategy to NABCEP Key Job Tasks, from the 2017 NABCEP conference.

The panel features four solar industry veterans who share their experiences of running solar installation companies ranging in size from 10 to 200 employees. Topics include: managing people; managing quality; training expenses; delegating tasks; regionalization; brand management; and a whole lot more.

Timestamps for individual presenters are below and in the show notes in iTunes.


Chad Waits
President, Owner, Net Zero Solar
Tucson, AZ

Presentation timestamps: 6:43 – 27:34
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August Goers
COO, Luminalt
San Francisco, CA

Presentation timestamps: 27:35 – 49:34
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Gary Gerber
Founder, President & CEO, Sun Light & Power
Berkeley, CA

Presentation timestamps: 49:35 – 1:08:41
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Keith Randhahn
Director of Engineering, Baker Electric Solar
San Diego, CA

Presentation timestamps: 1:08:41 – 1:34:44
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Q&A timestamps: 1:34:45 – 1:57:17