Solar Town Hall — February 24: To Originate or Not? Working with Outside Sales Organizations (Episode 202)

As a solar contractor, when should you consider getting outside help for sales origination? Our expert roundtable weighs in on the pitfalls and positives on working with sales channel partners.

Interview with Russ Minick, CMO of Generac

Tom Miller delves into Russ’ approach to solar marketing and Generac’s marketing mix, its lead sharing program, and what’s ahead for the PWRCell product.

Executive Roundtable: Global Supply Chain Delays and #BuildBackBetter Implications for U.S. Residential and Commercial Solar Installers

We talk with our Head of Supplier Relations Daniel Marino and our VP of Operations David Dunlap.

Manufacturer Spotlight: Unirac C&I Unveils Fast, Light, Secure Flat Roof Grid as Part of Unirac Commercial Advantage

The commercial solar team at Unirac chats with our Product Managers Aaron Bingham and Kate Collardson about their new GridFlex™ flat roof system.

Solar Tech Talk, Episode 2 PREVIEW: Storage Solutions Comparison Doc

Each show, our trusted Product Managers Aaron Bingham and Kate Collardson share residential and commercial solar equipment news, deep dives, and big ideas for our U.S. contractor community.

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Solar r.e.view Podcast

Whether you’re in solar sales, leadership, marketing, or own a solar business, we make a lot of assumptions about what solar consumers want. Are we right? Following a well-attended town hall on the Mind of the Solar Consumer, Tom Miller sat down with two of our town hall guests to dig into more audience questions and try to get to the root of the question: What’s Inside the Mind of the Solar Consumer? Check out our most recent article. Check out the article.

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Commercial Solar Podcast: A View of the Market for Installers Exploring the Field

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Culture Chronicles: Better Family Leave Policies for Solar Employee Wellbeing

In this installment of Culture Chronicles, we discuss how equitable and supportive family leave policies afford your employees precious family time — without sacrificing business momentum.

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A Residential Solar Financing Chat: Navigating Current Trends and Options for Installer Success

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Solar Town Hall — February 24: To Originate or Not? Working with Outside Sales Organizations (Episode 202)

As a solar contractor, when should you consider getting outside help for sales origination? Our expert roundtable weighs in on the pitfalls and positives on working with sales channel partners.

Read More



Webinar Recap: What’s in Store for Commercial Solar in 2021 — PV, Inverters, and Racking

Our own Guillaume Casanova invited reps from SolarEdge, JA Solar, and Unirac to showcase their exciting product developments for the U.S. commercial solar market.

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Solar Tech Talk, Episode 2: BYD’s B-Box Benefits; The Science of Battery Safety and Testing; Our New Storage Comparison Doc

Each show, our trusted Product Managers Aaron Bingham and Kate Collardson share residential and commercial solar equipment news, deep dives, and big ideas for our U.S. contractor community.

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Solar Town Hall – January 27: Looking Ahead at 2021 (Episode 201)

We gathered industry leaders to discuss what to expect in 2021 for customer engagement, labor and supply chain, and the business climate for our solar installation industry.

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