Deep-dives on solar products and business insight for residential and commercial solar installers.
In-depth articles, videos, podcasts, and more. Learn about solar products, the solar market, and the business of running a healthy and successful solar contracting company.
Featured Articles
Unlocking Whole-Home Storage with Lunar Energy
Learn practical strategies and real-world insights to help you sell and deploy energy storage with ease.
A Closer Look at the EcoFlow OCEAN Pro Solar Battery System
Discover how EcoFlow’s integrated solar battery system helps installers deliver smarter energy storage solutions and unlock new opportunities.
Future-Proofing Your Storage Strategy with FranklinWH aPower S
A practical look at how the FranklinWH aPower S helps installers reduce system complexity, control costs, and confidently meet evolving homeowner needs.
Solar Tech Talk Podcast
Solar Tech Talk E29: Supporting Solar Projects Beyond Delivery
In today's evolving solar market, timing is everything. Strategic product holding and flexible delivery options help protect investments and reduce risk.
Solar Tech Talk E28: Repowering PV Solar w/ SMA America and American Solar & Roofing
To move the industry forward, repowering PV solar systems is now more important than ever before. Hear insights, tips, and tricks from the experts in this Solar Tech Talk episode!
Solar Tech Talk E27: Solar Industry Strategies Following H.R. 1 "One Big Beautiful Bill"
Join BayWa r.e. and American Roofing & Solar to unpack H.R. 1’s impacts—from tax credit changes to FEOC rules—and what it all means for your solar business.
Power Forward! Podcast
PF! E24: Solar financing after 25D: What installers need to know for 2026
This episode breaks down the financing shifts you need to understand - from TPO to loan structures and how to evaluate your options in a volatile market.
PF! E23: Post-OBBB: Selling solar without the tax credit
With the residential tax credit set to expire at the end of the year, things are changing fast in the solar industry. Here's what installers should do next.
PF! E22: Repowering as a Solar Installer Business Model
Zooming in on the concept of “repowering,” and how you can turn that into a profit center as a solar installer.
A Focus on Storage
Exploring the FranklinWH aPower 2 and aPower S
Learn how FranklinWH's aPower 2 and aPower S simplify solar+storage installations, maximize efficiency, and unlock flexible system designs.
Power Up with SimpliPHI: Dive into Briggs & Stratton’s Battery System
Discover every advantage of Briggs & Stratton SimpliPHI 6.6 battery systems.
Discover the Power of the FranklinWH System
Discover the Power of the FranklinWH System with reliable, whole home energy backup and controls to empower homeowners in every way possible.
Featured Podcast
Solar Tech Talk
Featuring Deep Dives on Solar Products, Business Tips, and Industry Veterans
Deep Dives into Solar Financing
PF! E24: Solar financing after 25D: What installers need to know for 2026
This episode breaks down the financing shifts you need to understand - from TPO to loan structures and how to evaluate your options in a volatile market.
PF! E19: TPO Financing 101: Get started selling solar leases
Solar Builder Editor-in-Chief Chris Crowell gets a crash course in third-party ownership (TPO) solar programs from BayWa r.e. Finance Program Manager Joshua Tinaglia.
PF! E18: Residential solar financing outlook post-RE+
Recap and explore the conversations from RE+ 2024, including the state of solar financing, why third-party ownership (TPO) is an important financing tool for solar installers, how the domestic content adder is being utilized, and how to judge loans vs. leases heading into 2025.