What’s Inside the Mind of the Solar Consumer – Follow-up
Whether you’re in solar sales, leadership, marketing, or own a solar business, we make a lot of assumptions about what solar consumers want. Are we right?
Whether you’re in solar sales, leadership, marketing, or own a solar business, we make a lot of assumptions about what solar consumers want. Are we right?
Do solar customers truly make rational decisions? Let’s explore the behaviors, emotions, and values that truly drive homeowners to commit to solar — and to their installer!
Our Director of Residential Financing explains how U.S. contractors can procure equipment and turn around projects with ease – without fronting excess cash.
A closer look at one of Generac’s newest storage components — now available to order through your BayWa r.e. Solar Systems representative and digital store.
How can solar contractors specializing in C&I projects finish strong for 2020 and strategically prepare themselves for the new calendar year?
Our Director of Commercial Solutions Guillaume Casanova discusses how to successfully position yourself in the nascent but fast-growing U.S. commercial storage market.
Our Product Manager Kate Collardson reports back from her conversation with the Unirac team on the timely additions to their popular racking options.
Our Vice President of Marketing Christine Owens explains how the SolarAPP initiative will translate into improved efficiency and sales for U.S. solar contractors
National and local electrical codes may pose frustrations during design and inspection, but solar contractors can take leadership to ensure both innovation and safety stay apace in our rapidly evolving industry.
With the debut of Energy Hub, our VP of Operations David Dunlap reflects on a new era of energy efficiency mastery for contractors and homeowners.