Interview with Russ Minick, CMO of Generac
Tom Miller delves into Russ’ approach to solar marketing and Generac’s marketing mix, its lead sharing program, and what’s ahead for the PWRCell product.
Category: Solar r.e.view
Supply Chain Q&A: The Tidal Rhythms of the Solar Supply Chain
U.S. contractors may have noticed some shifts in product availability in 2020. Our VP of Operations David Dunlap sheds light on the interconnected processes linking manufacturer to distributor to installer.
What’s Inside the Mind of the Solar Consumer – Follow-up
Whether you’re in solar sales, leadership, marketing, or own a solar business, we make a lot of assumptions about what solar consumers want. Are we right?
A Sit-Down with Unirac CEO Peter Lorenz
The Ecolibrium acquisition, C&I opportunities, the greatness of New Mexico, and more in our latest podcast.
A Residential Financing Chat
BayWa r.e. Director of Residential Financing Rachel Schapira talks dealer fees and what contractors should look for when selecting a solar finance partner.
A Chat with Dr. Charlie Gay
The former director of DOE Solar Energy Technologies Office and NREL, advisor to Sandia Labs, on self-reliance in solar, providing solar to low-income communities, disaggregation, the modern grid, and more.
Coronavirus, Disruptors and Solar Resilience – The Podcast
How to prepare your business for uncertain times with BayWa r.e. CCO Daniel Marino and VP of Operations David Dunlap.
2020 Predictions Podcast
CCO Daniel Marino and VP of Operations David Dunlap share their thoughts on the future of modules and solar technology
Effective Communication Part 1
Effective communication can have a big impact on a business’s bottom line. Today we discuss one component of effective communication—giving and receiving feedback.
A Rapid Shutdown Review – Podcast
NEC2017 goes into effect in California, January 1, 2020. Are you ready?
Debating the State of Storage – Podcast
Listen in as our four panelists debate the state of storage and field audience questions.
