BayWa r.e. Solar Systems Marketing Director Tom Miller sat down with Generac Chief Marketing Officer Russ Minick to chat about Generac’s PWRCell storage system, their lead-sharing program, the connection between Pika and Neurio in the Generac DNA, consumer desire for resilience, what’s new and upcoming from Generac, Russ’s career path to CMO, and a lot more.

00:28 Meet Russ Minick, and learn about his road to CMO of Generac.
02:36 Evolutions in solar marketing
05:06 Russ’ approach to solar marketing and Generac’s marketing mix
13:16 Generac’s lead sharing program

20:38 What’s ahead for the PWRCell product