Interview with Russ Minick, CMO of Generac
Tom Miller delves into Russ’ approach to solar marketing and Generac’s marketing mix, its lead sharing program, and what’s ahead for the PWRCell product.
Author: Solar r.e.view
Culture Chronicles: Creating an Onboarding Experience — Virtually
We all want to make new employees feel welcome and get up to speed on company culture and expectations. Our PX Program Manager Ira-Sofia Giovanetti shares a few ways you can thoughtfully onboard employees, even in today’s virtual and remote settings.
Supply Chain Q&A: The Tidal Rhythms of the Solar Supply Chain
U.S. contractors may have noticed some shifts in product availability in 2020. Our VP of Operations David Dunlap sheds light on the interconnected processes linking manufacturer to distributor to installer.
Solar Tech Talk, Episode 1: All About the New LG RESU16H Prime Battery System
Get the latest insight on 2021 trends for home storage management, adoption of UL 9540 standards, and new directions in PV module sizes. Plus, we look at the brand-new RESU16H Prime battery storage from LG Energy Solution, and conclude with a thoughtful discussion on why recycling PV panels is an important challenge to be solved.
Solar Town Hall – December 9: Working Together to Offer Solar in Every Community
In this #SolarTownHall, we talked with leaders from around our industry on growing equity and access to solar opportunities across the United States.
A Look at the 208V Market
The Rise of C&I Solar in Commercial Buildings, Multi-Family Complexes and Agriculture
Growing Your Young Solar Business During a Recession
Our Director of Residential Financing offers advice on how young companies can still ride the momentum of our growing solar installation industry.
What’s Inside the Mind of the Solar Consumer – Follow-up
Whether you’re in solar sales, leadership, marketing, or own a solar business, we make a lot of assumptions about what solar consumers want. Are we right?
Wellness Tips to Stay Grounded During Times of Uncertainty
BayWa r.e. Solar Systems Marketing Operations Manager Alyx Walkinshaw shares some simple ways to care for our mental health during the busiest season for solar contractors.
BayWa r.e. Solar Systems CEO Signs the CEO Action for Diversity & Inclusion Pledge
BayWa r.e. wants to cultivate trusting workplaces that can have complex, sometimes difficult, conversations.
Culture Chronicles: Dissent in the Workplace
It worked for Ruth Bader Ginsburg and Antonin Scalia – could it work for you?
Larger Modules, Political Winds, and Other Trends Shaping Commercial Solar and Storage for Early 2021
Our Director of Commercial Solutions Guillaume Casanova shares market growth trends and reminders on panel form factor changes from manufacturers.
