Last Updated on June 20, 2019 by Summer Rain Ursomarso
This is the first live training in the r.e.energize Your Digital Marketing series hosted by BayWa r.e. and Energy Circle. In this training, we’ll review 6 key trends that Energy Circle has noticed in 2018 that will have a large impact on digital marketing for residential solar in 2019. This will be useful to any residential contractor investing in digital marketing in 2019.
What’s in this lesson?
- 6 key digital marketing trends from 2018 that will have a large impact in 2019.
- How these trends will impact your digital marketing strategy.
- How to focus and win in each of these areas.
The 6 key trends
- Paid search is still the proven workhorse, with real data to prove it.
- Changing trends in first contact medium.
- Are referrals the holy grail? Keys to success.
- The changing landscape of paid leads.
- The rise of Google My Business.
- A shift to investing in company-owned marketing assets.