This is the first live training in the r.e.energize Your Digital Marketing series hosted by BayWa r.e. and Energy Circle. In this training, we’ll review 6 key trends that Energy Circle has noticed in 2018 that will have a large impact on digital marketing for residential solar in 2019. This will be useful to any residential contractor investing in digital marketing in 2019.
What’s in this lesson?
- 6 key digital marketing trends from 2018 that will have a large impact in 2019.
- How these trends will impact your digital marketing strategy.
- How to focus and win in each of these areas.
The 6 key trends
- Paid search is still the proven workhorse, with real data to prove it.
- Changing trends in first contact medium.
- Are referrals the holy grail? Keys to success.
- The changing landscape of paid leads.
- The rise of Google My Business.
- A shift to investing in company-owned marketing assets.