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Note: This article is part of the educational series: r.e.energize Your Digital Marketing. To view all the lessons in the series, click here. And to learn more about the digital marketing experts at Energy Circle, click here. 

In Lesson 6, Energy Circle Founder and CEO Peter Troast will discuss how to focus your digital marketing efforts based on your specific business situation.

Topics include:

  • How to focus on traffic for short-term versus long-term results
  • The appropriate channel mix for successful traffic conversion
  • Balancing paid, versus organic sources