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Note: This article is part of the educational series: r.e.energize Your Digital Marketing. To view all the lessons in the series, click here.

Content is key to successful digital marketing strategy. Energy Circle Founder and CEO Peter Troast delves into the necessary elements of a successful content strategy–the pages, blog posts, infographics, social postings, and video that tells your story. In addition to the best practices surrounding your digital marketing content strategy, Peter discusses amplification methods, as well as how to ensure your content is supporting your overall online presence, searchability, and lead generation efforts.