Every few weeks, a member of the BayWa r.e. team sits down with Chris Crowell of Solar Builder in our PowerForward! series partnership. This week, there is so much to talk about!
Pairing energy storage with home solar is more important than ever – but selling and designing a system that meets a customers’ needs – and fits their budget – is not easy. On Episode 10 of Power Forward! our own Aaron Bingham and Blake Akin sit down with Chris Crowell from Solar Building to learn how to start selling energy storage the right way. They discuss …
In this Episode:
- Energy storage then and now
- Home electrification
- Storage and solar sales process
- Storage branding tips and tricks
- 0:33 – Common problems selling energy storage five years ago
- 3:26 – What are those absolute first steps to take before selling energy storage products?
- 5:05 – Tips for marketing ESS and the power of brand familiarity
- 6:40 – Energy storage systems that stand out right now
- 9:12 – Key differences from a solar-only sale
- 10:48 – How to handle the “whole-home backup” expectation
- 13:42 – How to handle the longer sales process?
- 15:16 – The impact of main panel upgrade avoidance
- 16:00 – Preparing customers for the future of the all-electric home
PowerForward!: a Partnership between BayWa r.e. and Solar Builder
We bring our industry expertise together to help solar installers build their businesses.
Solar Tech Talk Podcast Series
Product manager nerds by day, solar products podcast hosts by night – BayWa r.e. brings on leading industry experts to talk residential and commercial solar equipment, the latest solar news, and big ideas for our U.S. contractor community.
BayWa r.e. Solar Distribution supplies residential and commercial solar installers in the United States with quality solar + storage components, forecasting, business planning advice, and a community of experts. Visit www.solar-distribution.com to engage with our team, read our industry insights articles, and stream our Solar Tech Talk podcasts and recorded webinars on YouTube and Spotify. Follow us on LinkedIn and Facebook to stay connected. Ask us about our Financing Program and use our industry-leading Webstore to save time, get gear shipped, and get jobs done!
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