Creating Consistent Value in a Changing Solar + Storage Market

In 2025, the United States solar and storage industry continues to evolve as it always has, with constant change and fluctuations brought on by external influences. While pivoting in reaction to new developments is necessary to make key decisions moving forward, creating consistent value for solar and storage customers is equally important to maintain and grow your business no matter the ups and downs of the greater industry.

With a reliable, future-proof product line, the FranklinWH team is well equipped to speak on how to create consistent value for solar and storage customers, which is why we were so excited to be joined by FranklinWH Chief Commercial Officer Vincent Ambrose and Product Manager Doug Amarhanow last month to discuss this timely subject.

In case you missed the live webinar, you can discover all of the insight that unfolded in the full video below, or continue reading to explore some of the key value propositions outlined in the session.

Creating Consistent Value with Dependable Systems

While the solar and storage marketplace has been shifting in reaction to new and evolving tariff and tax credit policies, many key value propositions of independent, clean energy products remain relevant today. When selling a robust home energy solution like the FranklinWH system, there are many aspects of the company’s products that can resonate with customers and create massive amounts of real-world value, no matter the present market circumstances. 

Although we strongly encourage you to watch the entire webinar above, here are a handful of valuable FranklinWH product attributes that are unaffected by market evolutions and may be highly desirable to homeowners across the United States.  

• 15 Year Warranty: Today, the “industry-standard” warranty for residential battery systems is around 10 years, meaning the FranklinWH aPower 2 offers an additional half-decade of coverage and peace of mind beyond alternative solutions. Uniquely, this warranty is also applicable for completely off-grid installations. While the vast majority of solar + storage installations are grid-tied, 15 years or 60 MWh throughput coverage allows for more daily cycles through self-consumption or around time-of-use metering structures, translating into the ability for homeowners to save more money in the long-run with a warranty-backed system.
• Reliability: Reliability is one of the biggest selling points of FranklinWH systems, which are built without fans, liquid cooling, or moving parts to eliminate potential points of failure. So while a great warranty is good to have, not having to use it is even better for homeowners who can count on their FranklinWH system to perform in an ultra-wide temperature range (-4°F to 131°F) as well as wet and dusty conditions (IP67 rated). Best of all, FranklinWH systems have an extremely low RMA (Return Material Authorization) rate: less than 0.21% for a total fleet of over 20,000 batteries.
• Availability: In an era when some top solar and storage brands are making market exits or have been delivering products with serious supply chain restraints, FranklinWH takes the guessing out of battery availability. Currently, there are no aPower 2 shortages and plenty of product availability across the country. Looking ahead, FranklinWH also supports 6 month rolling forecasts to ensure everything continues running smoothly. Direct support for your business and customer base is also in abundance with FranklinWH, as the company has a massive team for technical product and service support.